Success Ethics of Thompson Orthodontics

Promotion fails are far too common in business. As Bryan Jacobson commented last week on the Burger King Promotion Fail: There is no business upside to disappointing customers. Successful business practices are also plentiful. Today I'll highlight a service business...

How to Choose an Orthodontist

For a number of years it's been clear that our oldest son, Samson, was going to need braces. He had what we lovingly call “crazy teeth.” There were teeth high in the gums (what my brother used to call “dog teeth” because they look like...

The Burger King Promotion Fail

Monday's Pizza Factory promotion fail reminded me about both good and bad business experiences. Often the proper solution to a business problem seems so obvious as a consumer, while remaining shrouded in mystery to the owner. As I commented on the Pizza Factory...