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A dear friend of mine grew up in a family of six that was half vegetarian and half carnivore. When we met, I had never known anyone who eschewed meat (no pun intended) and hardly understood the concept at all. The family was so committed to their healthy lifestyle that they opened a natural foods store that has now grown into five stores. That growth mirrors our country's familiarity with—and acceptance of—more natural ways of doing things.
One of the leaders in this movement is Tom's Of Maine. This 40-year-old company was obviously ahead of the curve. It is a natural products company focused on oral and person care. They offer toothpaste, dental floss, mouthwash, deodorant, and soap that meet their stringent requirements: no animal testing; complete disclosure about ingredients; no artificial colors, flavors, fragrance, preservatives; maximum recycled contend and recyclability of packaging. Good stuff.
Check out their products. And while you're there, enter to win a $500 Target gift card on the That's Wicked Fresh contest page. (Wicket Fresh is their signature toothpaste.) Just tweet and follow them and you're entered.
Alison Moore Smith is a 61-year-old entrepreneur who graduated from BYU in 1987. She has been (very happily) married to Samuel M. Smith for 40 years. They are parents of six incredible children and grandparents to two astounding grandsons. She is the author of The 7 Success Habits of Homeschoolers.