If you have a business, a blog, or are working on your muse and need an easy way to spread the word, promotional materials can be a cost effective way to get the word out.
Promotion items are things like tee-shirts, pens, keychains, cloths bags, magnets, personalized pencils, or just about anything else you can think of with your company logo and contact information printed on them.
The best way to make promotional items worth their cost, is to provide something that people will want to keep around. Given the limited printing space available on most such items, adding a logo and a website URL are effective ways to allow individuals to find out and contact your company.
Such items can be used for blog or other website promotion, small business promotion, real estate marketing, or about any other kind of marketing that has a general audience in a place you can easily distribute them. I just got back from running and I'm wearing a promotional tee-shirt that was handed to me while attending a parade. I have three magnets on the file cabinet by my desk, one from a garden center, another from my credit union, and a third from another local dentist. Two of our most successful promotion giveaways for our network router business have been Post-It style memo pads and Aerobie style flying rings.
If you're interested in this kind of fun business promotion, do a web search for promotional items. You can conveniently order these things online at places like AmsterdamPrinting.com or other reputable sources. Also, check the yellow pages for local vendors that can provide great, long-term service.