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BYU Football: No More Carl’s Jr.

Last year I wrote an open letter to BYU athletics about their affiliation with the slimy Carl’s Jr. franchise. Later I wrote a followup noting that, all claims to the contrary, some local franchise profits do (of course) get funneled to corporate advertising.

BYU Football: No More Carl's Jr.Carl’s Jr. doesn’t even try to be subtle in its objectification of women and everyone seemed to understand this except the people at BYU collecting the cash. As Keith Berry commented on an AdWeek article about the latest sleazy commercial:

Wouldn’t it be better to scrap all the masturbatory innuendo, and just simply have a guy furiously pleasuring himself as she walked by? Sure, it lacks all the subtlety and artistic prowess of a typical Carl’s Jr. spot, but a little more on brand, no?

“On brand” is right. And the BYU partnership with such branding created more than a little cognitive dissonance. I sent the letter to every person in both BYU Athletics, the BYU Corporate Partnership Staff, BYU administration—anyone I could get contact information for. I did not receive a single response from anyone, in any capacity, in any department.

Yesterday, however, I received some very good news. The 2015 BYU football seaon tickets do not feature Carl’s Jr. and no hint of CJ can be found anywhere in the brochure!

To all those who spoke up and to all those who took action, thank you!

{ 9 comments… add one }
  • IdRatherNotSay July 31, 2015, 7:07 am

    Fantastic! This is a victory for sure!

  • Alice July 31, 2015, 11:48 am

    Great news! Thanks for speaking up about this.

  • CC July 31, 2015, 11:51 am

    Thank goodness! I refuse to patronize that business and I turn the channel when their adds come on. I am not an “old lady prude” but someone who is living life. Sex can be a very wonderful PART of life, not the be all/end all. I like how Keith Berry honestly put it. This company has no place on anything BYU endorses.

  • Janiel Miller July 31, 2015, 11:55 am

    YESSS! Go you, Alison!

  • Alison Moore Smith July 31, 2015, 12:04 pm

    Thanks, everyone. I want to be clear that I was not the only person who spoke out about this issue. The original article links to a couple of others. However it happened, I’m very happy about the outcome.

    Now maybe we can get the BYU Alumni Association to stop partnering with Planned Parenthood contributor Liberty Mutual!
    Alison Moore Smith recently posted…Boy Scouts, Sexism Blindness, Homosexual Leaders, and the Mormon Re-evaluationMy Profile

  • IdRatherNotSay July 31, 2015, 3:00 pm

    I’m glad you mentioned that Liberty Mutual is contributing to Planned Parenthood. We were just about to take out a life insurance policy with LM and will be taking our business elsewhere!

  • Alison Moore Smith July 31, 2015, 5:54 pm

    Ugh. We have all our auto and homeowners policies through Liberty Mutual, through the BYU Alumni Association. They have been so dishonest about their association and, in fact, in spite of hundreds of requests from various customers, have refused to publicly acknowledge the truth about this. (They defer to private phone calls, will put nothing in writing.)

    Post is coming about that, too. I’m replacing my policies with a company that doesn’t support PP.
    Alison Moore Smith recently posted…Slow Cooker Asian Garlic Chicken and VeggiesMy Profile

  • Ky August 5, 2015, 2:26 pm

    I also e-mailed and have been doing so since last season! YES!!! I am so excited to hear this great news!!!!

  • Alison Moore Smith August 5, 2015, 2:31 pm

    Thank you for your efforts! Together many people got this done!
    Alison Moore Smith recently posted…Boy Scouts, Sexism Blindness, Homosexual Leaders, and the Mormon Re-evaluationMy Profile

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