Within a couple of months I used a space on America OnLine’s servers to create a very rudimentary web site for the business. The site included resource categories with products listed by category (with hyperlinks!). Each product had a description, product number, and price. The site included contact info as well as directions for phone, mail, or fax ordering. (Although I had merchant account that allowed transactions to be run through a modem, there was no online ordering at that time.)
As far as I know, Bright Spark Press had the first homeschooling catalog online. It was straight up, boring HTML code, but it was an innovation in that market.
Innovation: To make changes to something established, especially by introducing new methods, ideas, or products.
Innovation isn’t inventing something new. It’s reworking a process or changing a dynamic. Innovation is what gives a competitive advantage, interest, and efficiency.
When I teach my five home organization systems, conference attendees get excited. But it’s not because I invented doing laundry. It’s because I changed the method of doing laundry so that it’s no longer time-consuming drudgery. And, in fact, it’s a bit of an innovation to innovate on something as mundane and old-school as cleaning clothing.
In your life and business, innovation will be most beneficial in those areas that bog you down, that nag at you, that never get done or take inordinate amounts of time. What can you do to make them easier, faster, more fun? What can you do to increase efficiency and quality?
Those are the innovations that will change your life for the better in short order.
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